Workshops #MFMW25
With free registration, our workshops offer a hands-on, creative experience in small groups—whether in the recording studio, seminar room, or one of our editing suites. Explore engaging content together, practice real-world skills, and level up your craft. Registrations end on the 12th of November, 6:00 p.m. If you have questions, please contact: workshop@medienforum-mittweida.de.
moderation coaching
With Florian Schwegler (BR)
Have you always wanted to know how to present confidently on camera and in front of an audience? Then this workshop is perfect for you.
In the “Moderation Coaching” workshop, you’ll learn from Florian Schwegler, presenter and reporter at Bayerischer Rundfunk (BR), how to develop your own moderation—from the initial idea to the final presentation. Together, you’ll work on structure, language, and delivery, practice speaking with confidence, and receive valuable feedback directly from a professional.
Your moderation will be professionally recorded during the workshop and then reviewed in a group session with all participants. This gives you hands-on coaching, exclusive insights into the work of a professional host, and individualized feedback on your performance—ideal for strengthening your presentation and on-camera presence.
time slots
This workshop will be offered twice:
- Monday, November 17, 2025 | 2:00–4:30 p.m. | Room 39-236 | 10 participant spots
- Tuesday, November 18, 2025 | 10:30 a.m.–1:00 p.m. | Room 39-236 | 10 participant spots
registration
ard trendradar
With Christoph Rieth & Nadine Mosch (ARD/MDR)
What will tomorrow’s media landscape look like—and what role will you play in it?
In the “ARD Trendradar – Research with MDR” workshop, you’ll work with Christoph Rieth and Nadine Mosch from MDR to identify the developments that truly shape the media industry.
The ARD Trendradar investigates annually how topics such as artificial intelligence, inclusion, digital fairness, new work, gamification, media literacy, and trust in media are evolving—and how they impact society and media usage.
In this workshop, you will discuss the trends for 2026 with the project leads: assess opportunities and risks, reflect on current developments, and openly address issues that matter to young people today—such as loneliness, overstimulation, and doomscrolling.
All results will feed directly into the development of the next ARD Trendradar—a rare opportunity to actively help shape the future of media.
time slot
- Monday, November 17, 2025 | 2:00–4:30 p.m. | Room 39-301 | 15 participant spots
registration
Sounddesign: Web-Doku mix
With Bony Stoev
Documentaries don’t just rely on powerful visuals—they also depend on the right sound. In this workshop, you’ll learn how professional sound design for web documentaries is created and how to craft a mix that sounds great on any device.
Bony Stoev, an experienced sound designer who has worked for ARTE, ZDF, the Deutschlandmuseum, and on podcasts for Süddeutsche Zeitung and DIE ZEIT, will bring along a current YouTube documentary production that you’ll work on directly.
Together, you’ll edit dialogue, sound bites, SFX, and music to create a mix that meets current web standards. You’ll work with the professional audio software Steinberg Nuendo and receive practical, hands-on feedback from a pro.
This workshop offers a unique opportunity to experience real production, learn about the creative process behind web documentaries, and sharpen your technical sensitivity for sound and atmosphere.
Time slot
- Monday, November 17, 2025 | 2:00–4:30 p.m. | Room 39-339 | 15 participant spots
registration
Future AI Lab – Empowering Tomorrow’s Media Professionals
With Giannina Pfefferkorn (Founder and Managing Director, Mindspace) & Luzie Carola Rietschel (zebra | group)
Yes, AI is changing your job—but here you’ll learn how to shape that change yourself. In the Future AI Lab, you’ll explore how artificial intelligence is transforming media, brands, and organizational culture—and how to use it creatively and confidently to build your own future.
Giannina Pfefferkorn from Mindspace will share a best-case example showing how companies can introduce AI strategically and deliver successful projects—practical, inspiring, and straight from real-world business practice.
From master’s thesis to best case: Luzie Carola Rietschel developed an AI avatar in collaboration with the People & Culture team at zebra | group. Today, the project is a flagship in employer branding, bringing brands to life and opening up new channels of communication.
In an interactive, hands-on format, you’ll get involved yourself: working in small teams, you’ll develop your own MVP based on these best cases, test ideas, pitch them, and learn to use AI as a tool—rather than being overwhelmed by it. Clear perspectives, room to maneuver, and concrete implementation ideas will give you confidence and show how you can actively shape the future.
A workshop that encourages bold thinking—practical, creative, and truly empowering.
time slot
- Tuesday, November 18, 2025 | 2:00–4:30 p.m. | Room 39-132 | 15 participant spots
registration
Creative Intelligence – Build with AI
With Jacques Alomo (creamLabsAI)
Get creative with artificial intelligence! In this workshop, Jacques Alomo, founder of creamLabsAI, will show you how to produce your own short AI film—from the first idea to the finished clip. After a brief theory segment, you’ll dive straight into practice: develop your story, design characters and locations, bring everything together in a storyboard, and then generate the matching video sequences.
All participants will work in parallel on their own film projects—using the same fundamental steps. This creates an exciting mix of shared experience and individual results. As for the exact parameters you’ll be working with—that will remain a surprise until the start.
The workshop is for anyone eager to use AI creatively and experience how technology and storytelling come together.
Time slot
- Tuesday, November 18, 2025 | 10:30 a.m.–1:00 p.m. | Room 39-339 | 15 participant spots
Registration
CUSTOMER JOURNEY & USE CASE FOR THE NEW RCS COMMUNICATION CHANNEL
With Deutsche Telekom
How will brands communicate with their customers in the future—directly, interactively, and without detours? In this workshop, Deutsche Telekom demonstrates how the new communication standard RCS (Rich Communication Services) opens up entirely new avenues for digital customer engagement.
RCS is the successor to classic SMS and brings modern messenger features directly into the smartphone’s default messages app. Companies can communicate with images, buttons, videos, and surveys—brand-compliant, GDPR-safe, and without an additional app.
After a compact introduction to the technology, you’ll learn how to design compelling customer journeys—from the initial idea to practical implementation. Together with the Telekom team, you’ll create your own use cases, try out RCS features, and get tips on how to convincingly present innovative communication ideas—including a short pitch training.
A workshop that combines marketing, creativity, and technology—and shows how direct customer communication will work in the future.
Time slot
- Tuesday, November 18, 2025 | 2:00–4:30 p.m. | Room 39-132 | 15 participant spots
registration
Practising Vertical Journalism
With Johanna Mohr & Janina Mann (Freie Presse)
How does journalistic work function on social media—and how much tech do you really need? In this workshop, Johanna Mohr from Freie Presse shows how to produce professional content with simple tools.
Together, you’ll look behind the scenes of editorial work: How are carousel posts created in Canva? How do you produce a reportage with a smartphone? And what tips help when you want to prepare content that’s engaging and authentic for social media?
This workshop is for anyone who wants to understand how journalistic storytelling works on Instagram and beyond—practical, creative, and with the goal of showing that great stories don’t require big equipment.
Time slot
- Tuesday, November 18, 2025 | 2:00–4:30 p.m. | Room 39-301 | 15 participant spots
registration
“little time” – DOCUMENTARY WORK WITH EYEWITNESSES TO HISTORy
With Prof. Björn Stockleben (Filmuniversität Babelsberg)
How can we preserve memory when eyewitnesses can no longer tell their own stories? In this workshop, Prof. Björn Stockleben from Filmuniversität Babelsberg demonstrates how cutting-edge media technologies make history newly tangible.
The Creative Exchange Studio at Filmuniversität works at the intersection of film production, art, and technology. A key focus is the digital preservation of cultural heritage—including 3D recordings of Holocaust survivors that become accessible in virtual reality formats.
Using the projects “Die wenige Zeit” and “In Echt? – Virtuelle Begegnung mit NS-Zeitzeug:innen,” you’ll gain insights into the creation of documentary VR experiences: from ethical considerations and shoots in Warsaw and New York to technical implementation with 3D video.
A workshop that shows how technology can foster empathy and keep remembrance alive in new ways.
Time slot
- Tuesday, November 18, 2025 | 2:00–4:30 p.m. | Room 39-236 | 15 participant spots
registration
insights into our Workshops
In eight different workshops, students had the opportunity to get into personal exchange with experts and to work practically. Lea attended the "LinkedIn Masterclass" workshop led by Stephanie Tilenius at Medienforum Mittweida 2022. This showed the participants how they can use the platform successfully.
At the Medienforum Mittweida 2017, our visitors were able to participate in the workshop "Sample your Kitchen" organized by music producer and YouTuber Paul Marx. Together, the participants learned how to create different sounds with everyday objects from the kitchen.
The Medienforum Mittweida 2016 enthused the visitors with seven exciting workshops. One of them was the influencer marketing workshop "#letsgosomewhere". Together with Daniel Brückner from UFA LAB, the students learned interesting strategies of influencer marketing.
Have you always wanted to get to know the German voices of Kevin Spacey and Emma Watson? The participants of the workshop "TAKE ONE" at the Medienforum Mittweida 2016 had this opportunity. Till Hagen and Gabrielle Pietermann passed on their collected knowledge and together the students learned everything about voice acting.