Program #MFMW24

More information about the program of the Medienforum Mittweida 2024 will be provided ..

Panels of the Medienforum Mittweida 2022

Download program plan of the Medienforum Mittweida 2022
Turning music into business
Leander Kirschner (CEO at Bamboo Artist & Labelservice)
To YouTube
Learnings from 5 Jahren offen un' ehrlich
Robert Hecklau (Host in the direction and editorial office of "Offen un' ehrlich")
To YouTube
Imparting knowledge with videos
Friedl Wynants (founder and managing director of youknow GmbH)
To YouTube
Audio-Setup at "The Voice of Germany"
Jens Steffan (managing director at United Brands)
To YouTube
VR becomes Metaverse
Michael Geidel (Producer Actrio Studio)
To YouTube
Brodcast Innovations
Claus Pfeifer (Head of Connected Content Acquisition at Sony)
To YouTube
What's Next?
Tobias Grabow (junior producer at ZDF Digital), Nona Brodersen (freelance presenter), Lars Rösler (Creative Lead at INSTINCT3)
To YouTube
Live Podcast "Druckausgleich"
Luca Schmitt-Walz & Annkathrin Weis (Hosts), Carolin von der Groeben (funk "Y-Kollektiv"), Victoria Reichelt (funk "Deutschland3000")
To YouTube
Friends of... - Music format rethought
Torsten Kieling (Producer and Artist Relations Manager at MDR Sputnik)
To YouTube
Format development from idea to pitch
Hannes Jakobsen (CEO and CO-Founder of DRIVE beta)
To YouTube
Tausend Zeilen - From scandal to movie
Hermann Florin (Producer and screenwriter), Michael Bully Herbig (Director)
To YouTube
From license to format
Thomas Goseberg (Senior Executive Producer at RTL Studios )
Zu YouTube
On 20 & 21 November 2023, the Medienforum Mittweida will bring 12 different panels to the stage of the Herbert E. Graus Studio at Mittweida University of Applied Sciences. From journalism and production to marketing, we offer our audience a diverse selection of topics this year. Discover our program plan below.
Download program plan of the Medienforum Mittweida 2023

Day 1 • Monday, 20.11.2023

10:00 Uhr
10:10 – 10:50 Uhr

Businesscase: Newsroom

Monetization of regional news
Sascha Aurich & Anne Lena Mösken
Freie Presse
Q&A with Prof. Ulrich Buser
11:00 – 11:40 Uhr

Influencer Marketing

TikTok Advertising
Sven Oechler
Pro & Me
Q&A with Prof. Markus Drowatzky
11:50 – 13:00 Uhr

Radikal subjektiv – New New Journalism

Crossing Borders
Prof. Janis Brinkmann
Hochschule Mittweida
Subjectivity in Journalism
David Donschen
Q&A with Prof. Janis Brinkmann
13:00 – 14:00 Uhr
14:00 – 14:40 Uhr

Digital Leadership

Remember Your Values
Lunia Hara
LinkedIn Top Voice 2022
Q&A with Prof. Ramona Kusche
14:50 – 16:00 Uhr

Factual Entertainment

Behind the Screens and Format Development
Gabriele Abegg-Karmalker
Sebastian von Wurmb-Seibel
JANUS Productions
Q&A with Prof. Christof Amrhein
16:10 – 16:50 Uhr

Audio Tech Innovations

Eurovision Song Contest 2023
Jan Ehrlich
Q&A with Prof. Mike Winkler
17:00 – 17:15 Uhr
17:15 – 18:30 Uhr

TALK Public Service Broadcasting 2030

Does the balance between public and private broadcasters need to be readjusted?
Prof. Kai Gniffke
Chairman of ARD
Oliver Schenk
Head of Saxon State Chancellery
Claus Grewenig
Prof. Markus Heinker
Duales System aus dem Lot?
Muss die Balance zwischen öffentlich-rechtlichen und privaten neu justiert werden?
RTL | ARD | Sächsische Staatskanzlei | Hochschule Mittweida

Day 2 • Tuesday, 21.11.2023

10:30 – 11:40 Uhr


Dirty Little Secrets
Friederike Wipfler
Bayerischer Rundfunk
The World’s Most Dangerous Show
Moritz Hohenfeld
Florida Factual
Q&A with Prof. Rika Fleck
11:50 – 13:00 Uhr

Virtual Production (EN)

Virtual Production 101
Adrian Weber
Virtual Production Supervisor
Education & Career Pathways for Creators
Jodi Nelson-Tabor
Final Pixel
Q&A with Prof. Linda Rath
13:00 – 14:00 Uhr
14:00 – 15:30 Uhr

Purpose Driven Sports Marketing

Growth of Sports Brands
Thorsten Harstall
Campus M University | adidas
Sustainability in Sports
Viktor Fitler
Common Goal
Brand Marketing
Florian Bünning
Fortuna Düsseldorf
Q&A with Prof. Georg Puchner
15:40 – 16:20 Uhr

The Power of Co-Production

Is Babelsberg in Hollywood?
Oleg Jampolski
Bravado Media
Q&A with Prof. Christof Amrhein
16:40 – 17:50 Uhr

TALK Live Podcast: Selfmade Journalism

A Podcast of the magazine "journalist" by and with young media makers.

Marvin Wildhage
Leonie Schöler
Freelance Author; ZDF
Luca Schmitt-Walz
Ein Podcast des Magazins "journalist" von und mit jungen Medienmachern
ZDF | YouTuber:in
17:50 Uhr