Program #MFMW24

On 18 & 19 November 2024, the Medienforum Mittweida will bring 12 different panels to the stage of the Herbert E. Graus Studio at Mittweida University of Applied Sciences. From journalism and production to marketing, we offer our audience a diverse selection of topics this year. Discover our program plan below.
Download program plan of the Medienforum Mittweida 2024

Day 1 • Monday, November 18, 2024

09:45 am
Opening
10:00 pm – 11:00 pm

AI-DRIVEN MEDIA

Keeping up with the Good and Bad of AI in Journalism

Wilfried Runde 

Deutsche Welle

The Future of Streaming: Personalized Experiences with the ARTE Chatbot

Kemal Görgülü

ARTE

Q&Awith Prof. Linda Rath

11:15 am - 12:15 pm

STRATEGIC SPORTS MARKETING

Iconic Shots: Paris 2024 @teamdeutschland

Paul Hüttemann

Freelance Photographer & Videographer

Soccer on Social Media UEFA Euro 2024

Irsa Golemi

Freelance Social Media Editor

Q&A with Prof. Georg Puchner

12:15 pm – 1:00 pm
lunch break
1:00 pm – 2:00 pm

MEDIA TECH UPDATES

White Light Laser Sources for Events and Broadcast

Jens Langner

Robe Lighting

Spectera: The Future of Wireless Pro Audio

Volker Schmitt

Sennheiser

Q&Awith Prof. Mike Winkler

2:15 pm – 3:15 pm

CREATIVE ADVERTISING

Sustainable Commercial Film Production: HORNBACH

Lutz Müller

Kanu Film

AI Video Tools

Simon Hauser

Jung von Matt CREATORS

Q&Awith Prof. Christof Amrhein

3:30 pm – 5:00 pm

TALK NEW INVESTIGATIVE JOURNALISM

Pushing Boundaries: Current Investigative Journalism

Maike Backhaus

Freelance Journalist

Jonathan Sachse

CORRECTIV

Dennis Winter

sendefähig

Prof. Janis Brinkmann

Host
Duales System aus dem Lot?
Muss die Balance zwischen öffentlich-rechtlichen und privaten neu justiert werden?
RTL | ARD | Sächsische Staatskanzlei | Hochschule Mittweida
5:30 pm – 6:30 pm

TALK MEDIA FUNDING AT RISK

Public Broadcasting Reform under Review

Conrad Clemens

State Chancellery of Saxony

Ralf Ludwig

MDR

Prof. Markus Heinker

Host
Duales System aus dem Lot?
Muss die Balance zwischen öffentlich-rechtlichen und privaten neu justiert werden?
RTL | ARD | Sächsische Staatskanzlei | Hochschule Mittweida

Tag 2 • Tuesday, November 19, 2024

10:00 am – 10:45 am

ANIMATION FOR DOCUMENTARY SERIES

ZDF: „Geständnisse eines Neonazis“

Martin Benedix

sendefähig

Marian Woller

OnPoint Studios

Q&Awith Prof. Rika Fleck

11:00 am – 11:45 am

AD-IMPACT: GERMANY‘S ADVERTISING INDUSTRY

Die Mediaagenturen - Trend Monitor

Klaus-Peter Schulz

Die Medienagenturen e.V.

Q&Awith Prof. Ulrich Buser

12:00 pm – 1:00 pm

NEXT LEVEL E-SPORT: FUTURE IN FOCUS

The Power of Storytelling in E-Sport

Christian Baltes

Eintracht Spandau

E-Sport as a future lab for the digital society

Prof. Tobias Scholz

University of Agder

Q&Awith Prof. Markus Drowatzky

1:00 pm – 2:00 pm
lunch break
2:00 pm – 3:00 pm

MADE IN GERMANY: INTERNATIONAL FICTION

Films Beyond Borders: Achieving International Success

Ulrike Schröder

Global Screen

Oleg Jampolski

Bravado Media

UFA MITTE and Projects

Henriette Lippold

UFA MITTE

Q&Awith Prof. Gunther Süß

3:15 pm – 4:45 pm

RETHINKING VIRTUAL PRODUCTION - PART 1 (EN)

AI in Cinema: Digital People in Hollywood

Sven Bliedung von der Heide

Volucap

Subverting Cinematic Momentum

Ben Bays

University of Texas at Austin

Virtual Production in all Shapes and Sizes

Adrian Weber

Fireframe Studios

From Spider-Man to Avengers:
VFX in Hollywood North

Keywan Mahintorabi

Show Lead

17:00 – 18:00 Uhr

TALK RETHINKING VIRTUAL PRODUCTION - PART 2 (EN)

From Concept to Reality:
The Future of Virtual Production in Entertainment

Dr. Jodi Nelson-Tabor

Final Pixel

Adrian Weber

Fireframe Studios

Sven Bliedung von der Heide

Volucap

Ben Bays

University of Texas at Austin

Prof. Linda Rath

Host
"Druckausgleich"
Ein Podcast des Magazins "journalist" von und mit jungen Medienmachern
ZDF | YouTuber:in
6:00 pm
Closing
Image
More information about the program of the Medienforum Mittweida 2024 will be provided ..

Panels of the Medienforum Mittweida 2023

Download program plan of the Medienforum Mittweida 2023
Image
Format development for Amazon Prime
Moritz Hohenfeld (CEO of Florida Factual)
To YouTube
Image
Successful content for TikTok
Sven Oechler (Founder & Client Strategy at Pro & Me)
To YouTube
Image
Soccer for fans & society
Florian Bünning (Director of Strategy and Marketing at Fortuna Düsseldorf)
To YouTube
Image
Credible & entertaining narration of investigative research
Friederike Wipfler (Reporter in the investigative editorial department of BR)
To YouTube
Image
Local journalism for online offerings
Sascha Aurich, Anne Lena Mösken (Deputy editors-in-chief at the Freie Presse)
To YouTube
Image
How brands grow through "purpose"
Thorsten Harstall (Brand Sustainability Director at Adidas)
To YouTube
Image
The future of dual broadcasting
Kai Gniffke (Head of ARD), Oliver Schenk (Head of the Saxon State Chancellery), Claus Grewenig (Head of Media Policy at RTL)
To YouTube
Image
Freelance Journalismus-Talk

Luca Schmitt-Walz (Host), Marvin Wildhage (Content-Creator @MarvinWildhage), Leonie Schöler (Content-Creator @heeyleonie)

To YouTube
Image
Footballers donate 1% of their salary
Viktor Fitler (Senior Members and Partnerships Manager at Common Goal)
To YouTube
Image
The (un)sense of the reporter in front of the camera
David Donschen (freelance journalist)
To YouTube
Image
Journalistic quality of funk reports
Janis Brinkmann (Professor of Journalism in the Digital Information Economy)
To YouTube
Image
Mittweida technology at the Eurovision Song Contest
Jan Ehrlich (HSMW-Alumni & Managing Director at DirectOut)
To YouTube