Panels #MFMW22

Back to the review 2022

Goals of Sports Marketing

Communication on social media often brings many challenges, and the field of sports marketing is not seldom left untouched. In our panel “GOALS OF SPORTS MARKETING – Social Media im Profisport”, Holger Hansen, Executive Director Sports at Accenture Song and Maximilian Sommer, Head of Sports, Sponsoring & Athletes at Lobeco shed light on how media companies should approach these challenges in sports marketing through their collective experience.

ON TV: FROM SCRIPT TO SCREEN

In our panel “ON TV: FROM SCRIPT TO SCREEN – Bekannte Formate im linearen Fernsehen“, our speakers Thomas Goseberg, Senior Executive Producer at RTL STUDIOS, and Roger Melcher, Senior Executive Producer at 99pro media, gave exclusive insights into their formats “Ninja Warrior Germany” and “Zwischen Tüll und Tränen”.

MUSIC MEETS BUSINESS

Whether management and marketing strategies or everything around selling song shares to create new connections between artists and their fans – in our panel “MUSIC MEETS BUSINESS – Neue Perspektiven im Musikmarketing und Künstler:innen-Management” Leander Kirschner, founder and CEO of the music management company “Bamboo Artist & Labelservice”, and Sigi Schuller, Chief Artist Officer of the Berlin-based start-up biddz.io, shared with us their knowledge around the trends of the current music industry.

MEDIA TECHNOLOGY INNOVATIONS

In our panel “MEDIA TECHNOLOGY INNOVATIONS – Neue Trends in der Audio- & Videoproduktion” our two speakers Claus Pfeifer, Head of Connected Content Acquisition at Sony, and Jens Steffan, Managing Director at United Brands, gave more detailed insights around the field of audio and video technology using the example of “The Voice of Germany” – Berlin.

LEARNING VIA VIDEO PLATFORMS

In our panel “LEARNING VIA VIDEO PLATFORMS – Erklären und Aufklären auf YouTube“, the speakers Robert Hecklau, host in directing and editing the format “Offen un’ ehrlich”, and Friedl Wynants, founder and CEO of youknow, addressed the questions of how to succeed in bringing entertainment and knowledge transfer together in a simple and understandable way on the one hand, while adapting these formats to target groups such as Z or Alpha on the other.

Live Podcast "Druckausgleich"

Want to be part of a podcast live recording?
That’s exactly what our visitors were able to do in our panel “LIVE-PODCAST “DRUCKAUSGLEICH” – Scheitern im Berufsleben“. Luca Schmitt-Walz, co-founder and host of the podcast “Druckausgleich” and active at Skip Intro, and Annkathrin Weis, co-founder and host of the podcast “Druckausgleich” and editor for multimedia investigative projects at REPORT MAINZ, spoke as hosts in an episode of their podcast “Druckausgleich” with two guests and the audience on site about the topic of failure in professional life and how to overcome it.

YOUNG AUDIENCE. NEWS CONCEPTS.

Have you always wondered how new, young formats are developed? That’s exactly what our viewers were able to find out in our panel “YOUNG AUDIENCE. NEW CONCEPTS. – Formatentwicklung für junge Generationen” Torsten Kieling, Producer and Artist Relations Manager at MDR SPUTNIK, Hannes Jakobsen, CEO and CO-Founder of DRIVE beta, and Frieda Lichtenstein, Social Media Editor, Digital Strategist and Format Developer at Labo M, gave insights into the development of new formats for young target groups.

TALK ZELENSKY: THE RISE OF A PRESIDENT

In our talk “ZELENSKY: THE RISE OF A PRESIDENT – How an actor and comedian became commander-in-chief”, Sergii Rudenko, Ukrainian journalist and author, Birgit Rasch, Head of Creative Producing at LOOKSfilm, Claire Walding, English writer and director, and Christine Busch, pastor, gave us an insight into the person Volodymyr Zelensky and the influence of the series “Servants of the People” on his career. The panel was held in English.

IMMERSIVE PRODUCTION

In this panel, we dove into the world of immersive media, took a closer look at what drove immersive media into the abyss, and why many investors are now hoping the Gartner Hype Cycle is right for them.

Our speakers Michael Geidel, award-winning film and web documentarian and founder of Actrio Studios, and Erik Wolff, CEO of HALOSTAGE, explored what success means in a medium that is radically evolving at high speed and how the marriage of art and technology is important to the future of immersive media.

TALK THE TRUTH. NOTHING ELSE?

Exclusive insights into the movie “Tausend Zeilen” from our speakers Michael Bully Herbig, director of the film, and Hermann Florin, producer and screenwriter of the film, on location in Mittweida: This is exactly what our visitors were able to experience in our panel “THE TRUTH. NOTHING ELSE? – Tausend Zeilen (Kinofilm)“.

TALK MITTWEIDA – WHAT’S NEXT?

What comes after graduation and how do I get a foothold in the media world? In this panel, Tobias Grabow, Junior Producer at ZDF Digital Medienproduktion, Nona Brodersen, freelance presenter, and Lars Rösler, Creative Lead at INSTINCT3, former students of Mittweida University of Applied Sciences, answered these questions and talked about their collective experiences and adventures.